Centure Group Business Identity Branding
Developing A Brand Experience
Centure Group is a medical A/R solutions company specializing in secondary placement bad debt collections for the healthcare Industry. As a new and emerging company, they needed a brand that appealed to medical professionals and a website with the ability to maximize ROI’s in modern culture.
Our team developed a creative outline of the company and effectively implemented our designs to the targeted audience.
Logo Creation
The Centure Group business name was originally under the name Medical A/R Solutions. All of our original designs and concepts were created for the business as Medical A/R Solutions. Eventually, this changed to Centure Group as we see it today, and Guerrilla Graphics had to re-establish the concepts to the new name. The overall target market and vision remained the same, but there needed to be a cohesive design with the newly established name quickly and efficiently.
Font Selection
The Superclarendon font that was chosen for this project was picked from a selection of 10 fonts that we provided for Centure Group. When choosing fonts for branding, we go through hundreds of font selections and sift through the fonts that we know we won’t use. We then provide a selection of amazing fonts, that all work well with the branding we’ve produced, and allowed Centure Group to chose. We believe companies should be involved with their own branding, even if we create it for them every step of the way.
Web Development
To ensure that the Centure Group website stood out from their competition we determined a single page site to be necessary. Single page sites work great with the ever-scrolling digital age and a modern market. Centure Group’s website content is clean and concise, while still elevating the user experience and maintaining a brand standard throughout. The Centure Group website is fully responsive and adheres to any screen that is viewing the site. Just one of the many benefits Guerrilla Graphics can provide.
Branding Materials
Centure Group needed a cohesive letterhead, business card, and envelope design to go with their new logo and website. We utilized the Centure Group blue as the primary separating graphic between content and imagery. This graphic effect worked well in molding the marketing materials together to create a unique brand experience for the customer.
